Month: July 2024
Why Effective Sales Prospecting Requires Specificity
How specific is your “buyer persona,” or “Ideal Customer Profile” (ICP)? In other words, how…
Why most cold emails don’t need graphs or images
Do you attach or embed images in your sales prospecting emails? I’m not talking about sales…
Why blindly copying email templates NEVER works!
I was checking my inbox when I landed on an email template that really made…
3 Cold Email Mistakes That Ruin Sales Conversations
Reaching out to leads via cold email can be intimidating at first. Your ego is…